8
July 2008 – WWF has launched its own dedicated
television channel to bring high quality
campaign and conservation videos to a worldwide
audience.
The new WWF channel
is hosted by the online environment channel
green.tv, a partner project of the United
Nations Environment Programme. It can be
accessed at http://www.green.tv/WWF and
through the WWF website www.panda.org
Ade Thomas, Founder
of green.tv, said: “green.tv is extremely
proud to be working with WWF, the world’s
leading conservation organisation, to show
WWF's great films on both our broadband
TV channel and via our video podcasts. We
hope to bring a large international audience
to WWF’s content.”
WWF’s mission is to
stop the degradation of the planet’s natural
environment and to build a future in which
humans live in harmony with nature. The
organisation has a long track record of
using film and video to raise awareness
of environmental challenges and using the
web to inspire audiences and create change.
Martin Atkin, WWF International’s
Director, External & Media Relations,
said: “WWF is very excited to be able to
partner with green.tv, the leading environmental
online TV channel, to offer audiences worldwide
a unique insight of WWF’s on-the-ground
work in conservation and environmental projects.”
Daniel Graham, WWF International’s Director,
Online Resources, said: “green.tv allows
WWF to distribute full-screen internet TV
to audiences worldwide. Our green.tv podcasts
will also reach iTunes users around the
globe, enabling us to get our messages out
to more people than ever before.”
WWF's films will be
available to view at any time anywhere in
the world on green.tv as part of its video
on demand functionality. In addition to
all WWF films being available via the dedicated
WWF channel, viewers will also be able to
search for them using green.tv's search
functionality.
Notes for Editors
green.tv is the broadband TV channel for
environmental films. green.tv’s URL is www.green.tv.
WWF, the global conservation organization,
is one of the world's largest and most respected
independent conservation organizations.
WWF's mission is to stop the degradation
of the earth's natural environment and to
build a future in which humans live in harmony
with nature, by conserving the world's biological
diversity, ensuring that the use of renewable
natural resources is sustainable, and promoting
the reduction of pollution and wasteful
consumption.
Martin Atkin, WWF
Michelle Coomber, green.tv
Nick Nuttall, Spokesperson/Head of Media,
UNEP
Anne-France White, Associate Information
Officer
